an Immersive Furniture Shopping Experience Through Augmented Reality and User-Centric Design.
I conducted a comprehensive online survey with participants aged between 20 to 50.
The survey gathered data on what furniture styles people like, what influences their furniture buying decisions, the importance of customer reviews, challenges they encountered during the checkout process, and how satisfied they are with their online furniture shopping experiences.
Key Findings
Users struggled to visualize furniture in their homes before purchase, leading to uncertainty about decor harmony.
A significant number of users preferred modern and minimalistic furniture styles.
Participants shop for furniture occasionally or very frequently, primarily using mobile devices.
User reviews played a crucial role in decision-making, influencing trust in furniture quaity.
Limited awareness and lack of education on AR features led to underutilization.
Users faced difficulties in the checkout process, abandoning carts due to the perceived time-consuming multi-step checkout.
Participants highlight the need for an AR studio, realistic AR features, user-friendly website, simple payment processes, and high-quality product images.
I conducted interviews with participants who regularly shop for furniture online. The goal was to understand their pain points, needs, and preferences when using furniture websites.
Frustrations and Pain points
Difficulty finding unique, high-quality furniture pieces that meet her design standards.
Inconsistent product information, leading to challenges in making informed decisions.
Overwhelmed by cluttered websites that make it hard to locate specific styles or inspirations.
Limited options that cater to diverse design preferences.
Wants and Needs
A diverse selection of furniture styles to enhance her projects.
Accurate product information, including dimensions and materials, for informed decision-making.
An inspiration section featuring design ideas and color palettes to spark creativity.
A streamlined, user-friendly interface for easy navigation and product comparison.
Frustrations and Pain points
Difficulty visualizing how furniture will fit in his home without effective AR features.
Frustrated by complicated checkout processes that can lead to abandoned carts.
Overwhelmed by the volume of choices that make it hard to find the right pieces quickly.
Limited budget options that restrict access to high-quality furniture.
Wants and Needs
Functional, family-friendly furniture that is both durable and stylish.
An easy shopping experience with effective AR capabilities for visualization.
Clear, reliable customer reviews to aid in his purchasing decisions.
A straightforward checkout process and a range of price points with discounts or financing options.
This structure highlights the critical user flows of the website and processes the user would use to achieve specific tasks.
Entry point: Landing page Success criteria: Buying a furniture item
I conducted open card sorting with 7 participants who represent the target audience of the furniture website to organize the website’s navigation so users can easily find and explore furniture categories.
Instructions: I clearly explained the task to participants and gave them the cards and ask them to sort them into groups that make sense to them.
Observation: I watched how they sort the cards and ask questions if necessary to understand their thought process.
Apply to Design
I used the insights to restructure the navigation and content organization. Also I tested my new design with users and refine based on feedbacks.
