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Mel Music: Crafting Seamless Event Experiences
Mel Music: Crafting Seamless Event Experiences
Mel Music: Crafting Seamless Event Experiences
Mel Music: Crafting Seamless Event Experiences
A modern music event app offering a seamless platform to explore a diverse range of events and discover new music experiences. With intuitive navigation and easy ticket purchasing capabilities.
My Role
Idea, UI/UX Design
Timeline
7 Weeks
Tools
Figma, Illustrator, Photoshop
Project Overview
MEL MUSIC is a modern mobile app designed to provide a seamless and visually appealing experience for users looking to discover, explore, and purchase tickets for music events. The app aims to cater to both Music Enthusiasts, who seek a personalized and engaging platform, and Event Explorers, who appreciate a clean and efficient way to explore various events.
Problems
Existing ticketing platforms lack a modern and visually appealing design.
Navigation and checkout processes are cumbersome and time-consuming.
Limited personalization options for users to track their preferences and past purchases.
Inconsistent event information presentation and difficulty in discovering diverse events.
Goals
My aim to create a streamline navigation and checkout processes for quick and easy ticket purchases.
Providing personalization features such as wishlists and a detailed user profile.
Enhancing event discovery through effective search functionality and diverse event showcases.
Also creating a modern design with a vibrant color palette.
Project Overview
MEL MUSIC is a modern mobile app designed to provide a seamless and visually appealing experience for users looking to discover, explore, and purchase tickets for music events. The app aims to cater to both Music Enthusiasts, who seek a personalized and engaging platform, and Event Explorers, who appreciate a clean and efficient way to explore various events.
Problems
Existing ticketing platforms lack a modern and visually appealing design.
Navigation and checkout processes are cumbersome and time-consuming.
Limited personalization options for users to track their preferences and past purchases.
Inconsistent event information presentation and difficulty in discovering diverse events.
Goals
My aim to create a streamline navigation and checkout processes for quick and easy ticket purchases.
Providing personalization features such as wishlists and a detailed user profile.
Enhancing event discovery through effective search functionality and diverse event showcases.
Also creating a modern design with a vibrant color palette.
Project Overview
MEL MUSIC is a modern mobile app designed to provide a seamless and visually appealing experience for users looking to discover, explore, and purchase tickets for music events. The app aims to cater to both Music Enthusiasts, who seek a personalized and engaging platform, and Event Explorers, who appreciate a clean and efficient way to explore various events.
Problems
Existing ticketing platforms lack a modern and visually appealing design.
Navigation and checkout processes are cumbersome and time-consuming.
Limited personalization options for users to track their preferences and past purchases.
Inconsistent event information presentation and difficulty in discovering diverse events.
Goals
My aim to create a streamline navigation and checkout processes for quick and easy ticket purchases.
Providing personalization features such as wishlists and a detailed user profile.
Enhancing event discovery through effective search functionality and diverse event showcases.
Also creating a modern design with a vibrant color palette.
User Research
User Research
User Research
Survey
I conducted user research to understand users' experiences, preferences, pain points, behaviors, and expectations regarding event music apps. Participants were diverse in their frequency of app usage and preferences for music concerts. The survey focused on onboarding, navigation, features, and overall satisfaction with event apps.
Survey
I conducted user research to understand users' experiences, preferences, pain points, behaviors and expectations regarding event music apps. Participants were diverse in their frequency of app usage and preferences for music concerts. The survey focused on onboarding, navigation, features, and overall satisfaction with event apps.
key findings
Users predominantly use event apps often for concert tickets.
Valued features include advanced filters, recommendations, and detailed event descriptions.
Wishlist feature is frequently used for planning concerts.
Users prefer mobile tickets over physical ones.
Fast loading times are highly important.
Users appreciate event notifications but may find excessive ones bothersome.
Feedback highlights the importance of detailed descriptions, featured events, and a short purchasing process.
Competitive Benchmerking
I analyzed some competitor apps to understand the strengths and weaknesses of their platforms.
here is 3 competitors analysis:
Eventbrite:
complex Interface: Users may find Eventbrite's interface overwhelming.
Limited Customization: Event organizers face constraints in customizing event pages.
High Service Fees: Organizers and attendees may be deterred by Eventbrite's high fees.
Ticketmaster:
Ticket Availability: Limited tickets for popular events cause frustration.
Complex Checkout: Some users find Ticketmaster's checkout process Time consuming.
Bandsintown:
Limited Event Discovery: Users struggle to find niche music events.
Incomplete Artist and events Information: Some artist details are inaccurate or missing.
Performance and high quality images and contents Issues: Users encounter occasional app glitches
Competitive Benchmarking
Competitive Benchmarking
I analyzed some competitor apps to understand the strengths and weaknesses of their platforms.
here is 3 competitors analysis:
I analyzed some competitor apps to understand the strengths and weaknesses of their platforms.
here is 3 competitors analysis:
Eventbrite:
complex Interface: Users may find Eventbrite's interface overwhelming.
Limited Customization: Event organizers face constraints in customizing event pages.
High Service Fees: Organizers and attendees may be deterred by Eventbrite's high fees.
Ticketmaster:
Ticket Availability: Limited tickets for popular events cause frustration.
Complex Checkout: Some users find Ticketmaster's checkout process Time consuming.
Bandsintown:
Limited Event Discovery: Users struggle to find niche music events.
Incomplete Artist and events Information: Some artist details are inaccurate or missing.
Performance and high quality images and contents Issues: Users encounter occasional app glitches
User Archetypes
User Archetypes
User Archetypes
Based on these research findings, I was able to create 2 user personas:
Sarah is a 28-year-old digital content creator who thrives on live music and cultural events. She regularly uses the Mel Music app to keep track of upcoming concerts, creating wishlists of her favorite shows and artists. Sarah values a vibrant, engaging app experience that matches her creative spirit.
Her Pain Points:
Finds it hard to track past purchases and favorite artists due to a lack of personalization features.
Feels overwhelmed when navigating apps that do not prioritize user experience.
Her Needs:
A modern design with vibrant colors that reflect her interests.
Easy access to concert details, user reviews, and a straightforward wishlist feature.
A personalized profile to track her past concert attendance and favorite artists.
A fast and efficient checkout process to support her spontaneous concert attendance.
Sarah is a 28-year-old digital content creator who thrives on live music and cultural events. She regularly uses the Mel Music app to keep track of upcoming concerts, creating wishlists of her favorite shows and artists. Sarah values a vibrant, engaging app experience that matches her creative spirit.
Her Pain Points:
Dislikes apps with dull interfaces that do not inspire excitement.
Finds it hard to track past purchases and favorite artists due to a lack of personalization features.
Feels overwhelmed when navigating apps that do not prioritize user experience.
Her Needs:
A visually appealing design with vibrant colors that reflect her interests.
Easy access to concert details, user reviews, and a straightforward wishlist feature.
A personalized profile to track her past concert attendance and favorite artists.
A fast and efficient checkout process to support her spontaneous concert attendance.
Sarah is a 28-year-old digital content creator who thrives on live music and cultural events. She regularly uses the Mel Music app to keep track of upcoming concerts, creating wishlists of her favorite shows and artists. Sarah values a vibrant, engaging app experience that matches her creative spirit.
Her Pain Points:
Dislikes apps with dull interfaces that do not inspire excitement.
Finds it hard to track past purchases and favorite artists due to a lack of personalization features.
Feels overwhelmed when navigating apps that do not prioritize user experience.
Her Needs:
A visually appealing design with vibrant colors that reflect her interests.
Easy access to concert details, user reviews, and a straightforward wishlist feature.
A personalized profile to track her past concert attendance and favorite artists.
A fast and efficient checkout process to support her spontaneous concert attendance.
"I love discovering new artists and events through an app that feels lively and engaging. It’s important for me to have a seamless experience, especially when purchasing tickets quickly."
"I love discovering new artists and events through an app that feels lively and engaging. It’s important for me to have a seamless experience, especially when purchasing tickets quickly."
"I love discovering new artists and events through an app that feels lively and engaging. It’s important for me to have a seamless experience, especially when purchasing tickets quickly."
"I love discovering new artists and events through an app that feels lively and engaging. It’s important for me to have a seamless experience, especially when purchasing tickets quickly."
Alex is a 30-year-old marketing professional who enjoys leisure time exploring various events in the city. He uses the Mel Music app as a go-to platform for discovering and purchasing tickets to concerts and live shows. While not a hardcore music fan, he values diverse experiences.
His Pain Points:
Disappointed by apps that lack detailed event descriptions and reviews.
Frustrated with slow checkout processes that deter him from attending events on impulse.
His Needs:
Advanced search functionality to discover various events.
Quick access to user reviews and detailed event information before deciding to attend.
A fast and secure checkout process.
Alex is a 30-year-old marketing professional who enjoys leisure time exploring various events in the city. He uses the Mel Music app as a go-to platform for discovering and purchasing tickets to concerts and live shows. While not a hardcore music fan, he values diverse experiences.
His Pain Points:
Struggles with cluttered interfaces that make event discovery challenging.
Disappointed by apps that lack detailed event descriptions and reviews.
Frustrated with slow checkout processes that deter him from attending events on impulse.
His Needs:
A clean, neutral interface that is easy on the eyes.
Advanced search functionality to discover various events.
Quick access to user reviews and detailed event information before deciding to attend.
A fast and secure checkout process for impromptu decisions.
Alex is a 30-year-old marketing professional who enjoys leisure time exploring various events in the city. He uses the Mel Music app as a go-to platform for discovering and purchasing tickets to concerts and live shows. While not a hardcore music fan, he values diverse experiences.
His Pain Points:
Struggles with cluttered interfaces that make event discovery challenging.
Disappointed by apps that lack detailed event descriptions and reviews.
Frustrated with slow checkout processes that deter him from attending events on impulse.
His Needs:
A clean, neutral interface that is easy on the eyes.
Advanced search functionality to discover various events.
Quick access to user reviews and detailed event information before deciding to attend.
A fast and secure checkout process.
"I appreciate a clean, easy-to-navigate app where I can quickly find events without getting overwhelmed. I often make spontaneous plans, so the checkout process needs to be fast and secure."
"I appreciate a clean, easy-to-navigate app where I can quickly find events without getting overwhelmed. I often make spontaneous plans, so the checkout process needs to be fast and secure."
"I appreciate a clean, easy-to-navigate app where I can quickly find events without getting overwhelmed. I often make spontaneous plans, so the checkout process needs to be fast and secure."
"I appreciate a clean, easy-to-navigate app where I can quickly find events without getting overwhelmed. I often make spontaneous plans, so the checkout process needs to be fast and secure."
Information Architecture
Entry point: Welcome page/ Home page
Success criteria: Buying an event ticket
Entry point: Welcome page/ Home page
Success criteria: Buying an event ticket
Entry point: Welcome page/ Home page
Success criteria: Buying an event ticket
User Flow
User Flow
User Flow
I’d like understand how many steps does it take for users to complete a booking for an music event and buying a ticket and if it could be optimised.
I’d like understand how many steps does it take for users to complete a booking for an music event and buying a ticket and if it could be optimised.
I’d like understand how many steps does it take for users to complete a booking for an music event and buying a ticket and if it could be optimised.
I conducted open card sorting to organize the website’s navigation so users can easily find and buy music event tickets.
Instructions: I clearly explained the task to participants, gave them the cards, and asked them to sort them into groups that made sense to them.
Observation: I observed how they sorted the cards and asked questions if needed to understand their thought process.
I used and tested the insights to reorganize the navigation and content and refined it based on feedbacks.
I conducted open card sorting to organize the website’s navigation so users can easily find and buy music event tickets.
Instructions: I clearly explained the task to participants, gave them the cards, and asked them to sort them into groups that made sense to them.
Observation: I observed how they sorted the cards and asked questions if needed to understand their thought process.
I used and tested the insights to reorganize the navigation and content and refined it based on feedbacks.
I conducted open card sorting to organize the website’s navigation so users can easily find and buy music event tickets.
Instructions: I clearly explained the task to participants, gave them the cards, and asked them to sort them into groups that made sense to them.
Observation: I observed how they sorted the cards and asked questions if needed to understand their thought process.
I used and tested the insights to reorganize the navigation and content and refined it based on feedbacks.
Card Sorting
Card Sorting
Card Sorting
Sketches
Sketches
Wireframes
Wireframes
Wireframes
Wireframes
Prototyping
I created interactive prototypes to simulate the user journey.
Prototyping
Prototyping
Prototyping
I created interactive prototypes to simulate the user journey.
Main features
Main features
Main features
Efficient Navigation and Event Discovery:
The home page showcases popular, upcoming, and new events, allowing users to quickly discover a diverse range of concerts and live music.
Efficient Navigation and Event Discovery:
The home page showcases popular, upcoming, and new events, allowing users to quickly discover a diverse range of concerts and live music.
Efficient Navigation and Event Discovery:
The home page showcases popular, upcoming, and new events, allowing users to quickly discover a diverse range of concerts and live music.
Personalization Features:
The wishlist feature allows users to plan and track the concerts they want to attend, enhancing their overall engagement with the app.
The user profile provides a centralized space for users to review their past purchases, making the app more personalized and tailored to individual preferences.
Personalization Features:
The wishlist feature allows users to plan and track the concerts they want to attend, enhancing their overall engagement with the app.
The user profile provides a centralized space for users to review their past purchases, making the app more personalized and tailored to individual preferences.
Streamlined Checkout Process:
The checkout process is designed to be quick, secure, and user-friendly.
Users can seamlessly progress from selecting an event to confirming the purchase, with clear steps for entering personal information and payment details.
Quick and secure checkout users who may decide to attend an event on the spot.
Streamlined Checkout Process:
The checkout process is designed to be quick, secure, and user-friendly.
Users can seamlessly progress from selecting an event to confirming the purchase, with clear steps for entering personal information and payment details.
Quick and secure checkout users who may decide to attend an event on the spot.
Feedbacks & Iterations
Participants found the app visually appealing, with positive feedback on the vibrant color scheme and modern design.
Most participants navigated the app without difficulty, finding events of interest easily.
Suggestions were made for adding sorting options.
Participants found the checkout process straightforward.
I received positive feedback about the clarity of the steps.
User testing
User testing
User testing
User testing
Objective
I evaluate the usability and user experience of the MEL MUSIC app with a focus on visual appeal, navigation, personalization features, and the checkout process.
Participants
10 participants, including a mix of Music Enthusiasts and Event Explorers, ranging from ages 25 to 40, with diverse backgrounds.
Test scenarios:
Visual appeal
Scenario:Participants are asked to navigate through the home page and event detail pages.
Task: Explore the visuals, color scheme, and overall aesthetics of the app.
Goal: Assess participants' perceptions of the app's visual design and determine if it aligns with their preferences.
Navigation
Scenario: Participants are tasked with searching for a specific event and exploring the search results.
Task: Use the search bar to find an event of their choice, then navigate through the search results to locate the desired event.
Goal: Evaluate the efficiency and intuitiveness of the navigation system, focusing on ease of finding events of interest.
Checkout Process
Scenario: Participants are instructed to purchase a ticket for a selected event.
Task: Select an event of interest, proceed to the checkout process, enter personal information, and complete the purchase.
Goal: Evaluate the clarity, speed, and user-friendliness of the checkout process, focusing on the ease of completing a quick and secure transaction.
Objective
I evaluate the usability and user experience of the MEL MUSIC app with a focus on visual appeal, navigation, personalization features, and the checkout process.
Participants
10 participants, including a mix of Music Enthusiasts and Event Explorers, ranging from ages 25 to 40, with diverse backgrounds.
Test scenarios:
Visual appeal
Scenario:Participants are asked to navigate through the home page and event detail pages.
Task: Explore the visuals, color scheme, and overall aesthetics of the app.
Goal: Assess participants' perceptions of the app's visual design and determine if it aligns with their preferences.
Navigation
Scenario: Participants are tasked with searching for a specific event and exploring the search results.
Task: Use the search bar to find an event of their choice, then navigate through the search results to locate the desired event.
Goal: Evaluate the efficiency and intuitiveness of the navigation system, focusing on ease of finding events of interest.
Checkout Process
Scenario: Participants are instructed to purchase a ticket for a selected event.
Task: Select an event of interest, proceed to the checkout process, enter personal information, and complete the purchase.
Goal: Evaluate the clarity, speed, and user-friendliness of the checkout process, focusing on the ease of completing a quick and secure transaction.
Objective
I evaluate the usability and user experience of the MEL MUSIC app with a focus on visual appeal, navigation, personalization features, and the checkout process.
Participants
10 participants, including a mix of Music Enthusiasts and Event Explorers, ranging from ages 25 to 40, with diverse backgrounds.
Test scenarios:
Visual appeal
Scenario:Participants are asked to navigate through the home page and event detail pages.
Task: Explore the visuals, color scheme, and overall aesthetics of the app.
Goal: Assess participants' perceptions of the app's visual design and determine if it aligns with their preferences.
Navigation
Scenario: Participants are tasked with searching for a specific event and exploring the search results.
Task: Use the search bar to find an event of their choice, then navigate through the search results to locate the desired event.
Goal: Evaluate the efficiency and intuitiveness of the navigation system, focusing on ease of finding events of interest.
Checkout Process
Scenario: Participants are instructed to purchase a ticket for a selected event.
Task: Select an event of interest, proceed to the checkout process, enter personal information, and complete the purchase.
Goal: Evaluate the clarity, speed, and user-friendliness of the checkout process, focusing on the ease of completing a quick and secure transaction.
Final design
I created a modern design, focusing on high-quality visuals, clear typography, and a vibrant color palette. Also ensuring a streamline navigation and checkout processes and Providing personalization features
Final design
Final design
Final design
I created a modern design, focusing on high-quality visuals, clear typography, and a vibrant color palette. Also ensuring streamlined navigation and checkout processes and Providing personalization features
I created a modern design, focusing on high-quality visuals, clear typography, and a vibrant color palette. Also ensuring streamlined navigation and checkout processes and Providing personalization features
Let’s work together!
Feel free to get in touch with me
Learnings
User feedback is vital for refining features and improving the experience.
Clear instructions enhance usability and satisfaction with new features.
Personalization fosters engagement and loyalty among users.
A streamlined, fast, and secure checkout significantly boosts user satisfaction.
Learnings
User feedback is vital for refining features and improving the experience.
Clear instructions enhance usability and satisfaction with new features.
Personalization fosters engagement and loyalty among users.
A streamlined, fast, and secure checkout significantly boosts user satisfaction.
Learnings
User feedback is vital for refining features and improving the experience.
Clear instructions enhance usability and satisfaction with new features.
Personalization fosters engagement and loyalty among users.
A streamlined, fast, and secure checkout significantly boosts user satisfaction.
Learnings
User feedback is vital for refining features and improving the experience.
Clear instructions enhance usability and satisfaction with new features.
Personalization fosters engagement and loyalty among users.
A streamlined, fast, and secure checkout significantly boosts user satisfaction.
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