Improving digital banking experience by addressing usability in spending tracking, saving goals, and debt management.
Improving digital banking experience by addressing usability in spending tracking, saving goals, and debt management.
Improving digital banking experience by addressing usability in spending tracking, saving goals, and debt management.
Improving digital banking experience by addressing usability in spending tracking, saving goals, and debt management.
The BLU Bank app redesign project aims to enhance user experience by addressing usability issues in its track spending, home page, saving goals, and debtor/creditor management features.
The BLU Bank app redesign project aims to enhance user experience by addressing usability issues in its track spending, home page, saving goals, and debtor/creditor management features.
Roles
UI/UX Design
Roles
UI/UX Design
Timeline
5 weeks
Timeline
5 weeks
Timeline
5 weeks
Tools
Figma, Illustrator,
Photoshop
Tools
Figma, Illustrator,
Photoshop
Tools
Figma, Illustrator,
Photoshop
Project Overview
BLU is Iran's first fully digital neobank, serving over one million users with more than 22 million transactions processed. As one of the country's most-used fintech apps, it competes directly with global neobanks like Revolut and N26 — making usability and trust critical to user retention.
Project Overview
BLU is Iran's first fully digital neobank, serving over one million users with more than 22 million transactions processed. As one of the country's most-used fintech apps, it competes directly with global neobanks like Revolut and N26 — making usability and trust critical to user retention.
Problems
Track Spending Page Lacks transparency and detailed insights and users can only compare monthly expenses and revenues without categorization or detailed historical data.
Home Page The navigation is not intuitive, and the page fails to offer a comprehensive essential features.
Saving Goals No visual indicator for progress, making it hard for tracking.
Problems
Track Spending Page Lacks transparency and detailed insights and users can only compare monthly expenses and revenues without categorization or detailed historical data.
Home Page The navigation is not intuitive, and the page fails to offer a comprehensive essential features.
Saving Goals No visual indicator for progress, making it hard for tracking.
Over 1,000,000
users
Over
22,000,000
Transactions
Iran’s first fully digital neobank
Desk Research Insights
Reviewed over 100 comments on Google play and other websites showed missing essential features on the home page, lack of reminders for debt management, no visible savings progress, and limited monthly expense tracking.
Over 1,000,000
users
Over
22,000,000
Transactions
Iran’s first fully digital neobank
Over 1,000,000
users
Over
22,000,000
Transactions
Iran’s first fully digital neobank
Over 1,000,000
users
Over
22,000,000
Transactions
Iran’s first fully digital neobank
Surveys
I surveyed participants to understand their experiences, preferences, pain points, behaviors, and expectations. Participants were users of the BLU bank App ages between 25 to 50.
Surveyed BLU app users highlighted the need for detailed expense tracking and transparency across different time intervals (weekly to annually).
Surveyed BLU app users highlighted the need for detailed expense tracking and transparency across different time intervals (weekly to annually).
User Interviews
User Interviews
BLU users highlighted frustrations with slow access to transfers, lack of detailed spending tracking, missing progress on savings goals, and unclear budgeting tools. They also noted the absence of a debt and credit management page.
budgeting tools are helpful but more clarity and detailed expense tracking needed.
budgeting tools are helpful but more clarity and detailed expense tracking needed.
The home page and track spending chart need improvements.
Adding features for debtor/creditor management, clearer insights, and streamlined navigation needed.
Adding features for debtor/creditor management, clearer insights, and streamlined navigation needed.
What users say…
What users say…
The Track Spending Page, which lacks transparency and detailed insights. They can only view monthly expenses and revenues, without access to detailed historical data or expense categorization.
1.
2.
The Home Page lacks intuitive navigation and doesn't provide a comprehensive overview of essential account information.
3.
Difficulties in tracking progress on the Saving Goals Page due to the absence of visual progress indicators.
4.
Needing a dedicated page for managing debts and credits for setting deadlines, or receiving reminders for payments.
The common challenges for users...
After analyzing user feedback and identifying patterns, several key issues emerged that are critical to address
User Archetype
️Sarah is a 32-year-old professional with a busy lifestyle and financial management. She has been using the BLU banking app for over two years but prefer simplicity and efficiency when managing finances. She is frustrated with the app’s limitations in tracking spending and savings goals.
Pain points
Difficulty understanding spending patterns due to limited expense categorization
No clear visual progress on savings goals
Frustrated by the cluttered home page and confusing navigation
Inability to view detailed expense reports over different time intervals
Lacks a way to manage debts and credits effectively within the app
Needs
Adding some visuals in savings goal tracking.
Detailed expense categorization over various time intervals.
A streamlined interface with intuitive navigation.
Adding a new feature to manage and track payment deadlines.
"I need a way to easily see where my money is going and how close I am to my savings goals... The app feels cluttered, and tracking expenses is becoming overwhelming."
Defining a Persona based on key insights
What users say…
What users say…
Ideas
Redesigning the track spending page to offer clear expense categories across various time intervals (weekly to annually).
track spending page
Home page
Streamlining the home page for a more intuitive and comprehensive account management features.
Saving goals
Debt and Credit
Adding a progress bar to the savings goals page, enabling users to visually track their savings progress.
Creating a dedicated debt and credit management page, allowing users to set deadlines and receive reminders.
The Track Spending Page, which lacks transparency and detailed insights. They can only view monthly expenses and revenues, without access to detailed historical data or expense categorization.
The Track Spending Page, which lacks transparency and detailed insights. They can only view monthly expenses and revenues, without access to detailed historical data or expense categorization.
1.
2.
3.
3.
4.
The Home Page lacks intuitive navigation and doesn't provide a comprehensive overview of essential account information.
The Home Page lacks intuitive navigation and doesn't provide a comprehensive overview of essential account information.
Difficulties in tracking progress on the Saving Goals Page due to the absence of visual progress indicators.
Needing a dedicated page for managing debts and credits for setting deadlines, or receiving reminders for payments.
The common challenges for users...
After analyzing user feedback and identifying patterns, several key issues emerged that are critical to address
Ideas
Redesigning the track spending page to offer clear expense categories across various time intervals (weekly to annually).
track spending page
Home page
Saving goals
Debt and Credit
Streamlining the home page for a more intuitive and comprehensive account management features.
Adding a progress bar to the savings goals page, enabling users to visually track their savings progress.
Creating a dedicated debt and credit management page, allowing users to set deadlines and receive reminders.
I was curious to see if similar apps have the same issues that our user were facing, which gave me a better understanding of how I could develop ideas.
Analysis revealed opportunities for BLU to stand out with a modernized UI, enhanced performance, and simplified navigation to address gaps in competitors’ user experiences.
Competitive Benchmarking
Competitive Benchmarking
I was curious to see if similar apps have the same issues that our user were facing, which gave me a better understanding of how I could develop ideas.
Analysis revealed opportunities for BLU to stand out with a modernized UI, enhanced performance, and simplified navigation to address gaps in competitors’ user experiences.
Competitive Benchmarking
I was curious to see if similar apps have the same issues that our user were facing, which gave me a better understanding of how I could develop ideas.
Analysis revealed opportunities for BLU to stand out with a modernized UI, enhanced performance, and simplified navigation to address gaps in competitors’ user experiences.
User Archetype
"I need a way to easily see where my money is going and how close I am to my savings goals... The app feels cluttered, and tracking expenses is becoming overwhelming."
Defining a Persona based on key insights
Pain points
Difficulty understanding spending patterns due to limited expense categorization
No clear visual progress on savings goals
Frustrated by the cluttered home page and confusing navigation
Inability to view detailed expense reports over different time intervals
Lacks a way to manage debts and credits effectively within the app
Needs
Adding some visuals in savings goal tracking.
Detailed expense categorization over various time intervals.
A streamlined interface with intuitive navigation.
Adding a new feature to manage and track payment deadlines.
️Sarah is a 32-year-old professional with a busy lifestyle and financial management. She has been using the BLU banking app for over two years but prefer simplicity and efficiency when managing finances. She is frustrated with the app’s limitations in tracking spending and savings goals.
User Archetype
User Archetype
️Sarah is a 32-year-old professional with a busy lifestyle and financial management. She has been using the BLU banking app for over two years but prefer simplicity and efficiency when managing finances. She is frustrated with the app’s limitations in tracking spending and savings goals.
️Sarah is a 32-year-old professional with a busy lifestyle and financial management. She has been using the BLU banking app for over two years but prefer simplicity and efficiency when managing finances. She is frustrated with the app’s limitations in tracking spending and savings goals.
Pain points
Difficulty understanding spending patterns due to limited expense categorization
No clear visual progress on savings goals
Frustrated by the cluttered home page and confusing navigation
Inability to view detailed expense reports over different time intervals
Lacks a way to manage debts and credits effectively within the app
Needs
Adding some visuals in savings goal tracking.
Detailed expense categorization over various time intervals.
A streamlined interface with intuitive navigation.
Adding a new feature to manage and track payment deadlines.
"I need a way to easily see where my money is going and how close I am to my savings goals... The app feels cluttered, and tracking expenses is becoming overwhelming."
"I need a way to easily see where my money is going and how close I am to my savings goals... The app feels cluttered, and tracking expenses is becoming overwhelming."
Defining a Persona based on key insights
Redesigning the track spending page to offer clear expense categories across various time intervals (weekly to annually).
track spending page
Ideas
Home page
Streamlining the home page for a more intuitive and comprehensive account management features.
Saving goals
Adding a progress bar to the savings goals page, enabling users to visually track their savings progress.
Debt and Credit
Creating a dedicated debt and credit management page, allowing users to set deadlines and receive reminders.
Redesigning the track spending page to offer clear expense categories across various time intervals (weekly to annually).
track spending page
Home page
Saving goals
Debt and Credit
Streamlining the home page for a more intuitive and comprehensive account management features.
Ideas
Adding a progress bar to the savings goals page, enabling users to visually track their savings progress.
Creating a dedicated debt and credit management page, allowing users to set deadlines and receive reminders.
User Flow
The Process of using track spending page
The Process of using track spending page
The Process of making a debt or credit group
The Process of making a debt or credit group
Wireframes
Prototyping
Before & After
Based on user feedback, I designed a Debt and Credit page where users can input debtor and creditor details, set reminders for themselves or others
Debt and Credit Feature
Based on user feedback, I designed a Debt and Credit page where users can input debtor and creditor details, set reminders for themselves or others
Debt and Credit Feature
between two home pages:
Users prefer the second page with both fast transfers and income & expenses sections as it eliminates the need to search through other pages.
Preference Test
between two home pages:
Users prefer the second page with both fast transfers and income & expenses sections as it eliminates the need to search through other pages.
Preference Test
Tracking Spending
Tested how easily users could review and compare expenses over custom time periods. Focused on clarity of categorization and accessibility of tracking features.
Setting Up a Savings Goal
Evaluated how easily users could set a $500 goal and track progress. Focused on setup flow and clarity of visual progress indicators.
Results
Users found the design clean and features intuitive but noted small buttons and low reminder visibility. Updates improved accessibility and clarity, enhancing overall usability.
Managing Debts and Credits
Tested adding a $300 debt with a 15-day repayment deadline. Focused on ease of use, reminder functionality, and deadline management.
User Testing Insights
User testing sessions and Iterations showed Improving accessibility by enhancing reminder visibility, and refining feature clarity, resulting in a more intuitive and user-friendly experience.
Tracking Spending
Tested how easily users could review and compare expenses over custom time periods. Focused on clarity of categorization and accessibility of tracking features.
Tracking Spending
Tested how easily users could review and compare expenses over custom time periods. Focused on clarity of categorization and accessibility of tracking features.
Tracking Spending
Tested how easily users could review and compare expenses over custom time periods. Focused on clarity of categorization and accessibility of tracking features.
Setting Up a Savings Goal
Evaluated how easily users could set a $500 goal and track progress. Focused on setup flow and clarity of visual progress indicators.
Setting Up a Savings Goal
Evaluated how easily users could set a $500 goal and track progress. Focused on setup flow and clarity of visual progress indicators.
Managing Debts and Credits
Tested adding a $300 debt with a 15-day repayment deadline. Focused on ease of use, reminder functionality, and deadline management.
Managing Debts and Credits
Tested adding a $300 debt with a 15-day repayment deadline. Focused on ease of use, reminder functionality, and deadline management.
Results
Users found the design clean and features intuitive but noted small buttons and low reminder visibility. Updates improved accessibility and clarity, enhancing overall usability.
User testing sessions and Iterations showed Improving accessibility by enhancing reminder visibility, and refining feature clarity, resulting in a more intuitive and user-friendly experience.
User Testing Insights
Final Designs
Final Designs
Final Designs
Key Takeaways
In redesigning the BLU banking app, I learned that users value simplicity and clarity. They prioritize easy navigation and quick access to budgeting and payment tools. Continuous testing helped refine features like debt/credit management and track spending, resulting in a smoother user experience.
In redesigning the BLU banking app, I learned that users value simplicity and clarity. They prioritize easy navigation and quick access to budgeting and payment tools. Continuous testing helped refine features like debt/credit management and track spending, resulting in a smoother user experience.
Users prioritize simplicity, easy navigation, and quick access
Users prioritize simplicity, easy navigation, and quick access
Next Project
